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New Market

Established in 2008, New Market is a fashion agency based in Amsterdam. Dutch natives Daniellë Geerlings-Eras and Sanne Schiet-Wegdam founded the company with a simple mindset - work harder then anyone else and have fun doing so. Daniellë started her career at fashion agency Moshi-Moshi. After a few years, she had an opportunity to start on her own. Sanne honed her skills working for Folk in London, which Daniellë represented in the Benelux region. A collaboration grew into friendship and subsequently into a partnership when they founded New Market.

With Amsterdam chutzpah, methodical rigour and creative flair Daan & Sanne have grown the company to one of the foremost fashion agencies in the Benelux. New Market offers a comprehensive service to brands and retailers - market analysis, placement strategy, distribution and negotiation. Aligning brands with retailers requires in-depth market knowledge, deft negotiation skills as well as a love of fashion and people. Relationships are carefully nurtured to ensure long term growth for brand and retailer. Daan & Sanne are sensitive to the trust placed in them and always seek the common good - success is only measured in mutual terms.