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Blanche is French for white. You probably already knew that, but we’re telling you anyway.

Why? Because white is a color with no hue. Some would even argue that it isn’t a color. Maybe white isn’t really a thing. Maybe it’s nothing. And that’s what we set out from — a clean slate.

Taking a holistic approach to timelessness in fashion, we began at the fundamental design: denim. However, our denim is more than just that: it’s made from pure textiles through sustainable production where a large majority of our materials are either organic, GOTS-certified or leftover fabric from past production. Designed in Copenhagen, it comes in a wide range of cuts and washes: a denim for any occasion.